The Wireless E-tech Awards program was designed to give industry recognition and exposure to the best wireless products and services in the areas of Consumer, Enterprise and Network technology. Nearly 200 applications were submitted and judged on innovation, functionality, technological importance, implementation and overall “wow” factor.

The winners of the consumer application category

1. Google for Google Local
2. NAVIGON, Inc for Mobile Navigator 5.3 PNA Transonic 5000
3. Telecommunications Systems (TCS) for Rand McNally

The Technology Marketing Awards program was designed to reward excellence in marketing communications and to give recognition to those who have demonstrated creativity and innovation while promoting a wireless product or service. Nearly 100 applications were judged on originality and creativity, ease of use, overall appeal, clarity of message and recall value.
The winners of the best overall campaign category

1. Motorola for Motorola RAZR & PEBL
2. T-Mobile for Bubbles Campaign
3. Amp’d Mobile for Entertain Yourself

Reference: http://www.tmcnet.com/usubmit/2006/04/06/1548570.htm